Empowering Agriculture & Food Tech Startups
- Startup Connect | Agri & Food Tech
Objective
In a concerted effort to foster innovation and boost the agricultural and food technology sectors, the Government of Uttarakhand, in collaboration with the Rural Development Department, organized the Startup Connect | Agri & Food Tech event. The primary objective was to create a platform that would facilitate collaboration between startups, government agencies, and other stakeholders.
Challenges
- This event aimed to:
- Facilitate Information Exchange: Provide a platform for the government to elucidate its services and schemes to startups and agricultural stakeholders while also gaining insights into the challenges faced by the sector.
- Promote Agri-Tech Innovation: Encourage the growth of innovative startups and agencies in the agriculture and food technology domains.
- Networking and Collaboration: Foster networking and partnership opportunities between startups, government bodies, and relevant organizations.
Services Provided
- Event Registration Page: A user-friendly event registration page was designed and developed, allowing participants to register seamlessly for the event.
- Multi-lingual Digital Marketing: Facebook, LinkedIn, and YouTube were selected as primary digital marketing platforms to reach a diverse audience.
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Website Development: A user-friendly website was designed and developed to serve as a digital hub for the brand. It included product information, success stories, and contact details for distributor enquiries.
Multi-lingual Approach: Content was translated and customized to cater to various linguistic demographics within Uttarakhand. - Offline Collaterals Design: Visually appealing offline collaterals, including brochures and pamphlets, were designed to provide event attendees with detailed information about the government's services and schemes.
Solution
- Exceptional Participation: The event witnessed an overwhelming response, with a significant number of startups, agencies, and stakeholders actively participating.
- Commendation: The agency responsible for event management and digital marketing received accolades and commendation from the event coordinators for their seamless execution and strategic marketing efforts.
Conclusion
The Startup Connect | Agri & Food Tech event organized by the Government of Uttarakhand stands as a testament to the power of collaboration and innovation. By providing a common platform for startups, government bodies, and agriculture-based stakeholders, the event facilitated meaningful interactions, information exchange, and partnership opportunities. The agency’s comprehensive approach, from creating a user-friendly registration page to conducting effective multilingual digital marketing, played a pivotal role in the event’s success. The event not only achieved its objectives but also received commendation from the organizers, reaffirming the positive impact of such initiatives in driving progress and innovation in the agriculture and food technology sectors.
Creative
Digital Marketing
Technical Services
Objective-Based