Transforming Time Zee Pashu Ahaar
into a Leading Cattle Feed Brand
Objective
Time Zee Pashu Ahaar, a cattle feed manufacturer based in Varanasi, Uttar Pradesh, approached Tikshark with an aim to increase distributor enquiries significantly, enhance brand awareness, revamp branding and packaging, and ultimately establish Time Zee as a formidable player in the cattle feed industry in Uttar Pradesh, Bihar, Assam and Jharkhand.
Challenges
- Limited Brand Recognition: Time Zee faced stiff competition from established brands like Kapila and others, making it challenging to gain market share and recognition.
- Lack of Online Presence: In an increasingly digital world, Time Zee lacked a strong online presence, hindering their reach to potential distributors and customers.
- Outdated Branding: The branding and packaging of Time Zee products needed a modern and appealing makeover to attract customers.
Services Provided
- Social Media Marketing: Tikshark developed a comprehensive social media strategy to engage the target audience. Engaging content, including informative posts and success stories, was shared regularly.
- YouTube Marketing: Engaging video content showcased the quality and benefits of Time Zee products. These videos were optimized for YouTube search and attracted a growing subscriber base.
- Website Development: A user-friendly website was designed and developed to serve as a digital hub for the brand. It included product information, success stories, and contact details for distributor enquiries.
- Google Ads: Strategic Google Ads campaigns were launched to target potential distributors actively searching for cattle feed products in the region.
- Offline and Online Integration: Efforts were made to bridge the gap between offline and online channels, ensuring a consistent brand experience.
- WhatsApp Automation: An automated WhatsApp system was implemented to handle distributor enquiries efficiently.
- Ad Film Creation: High-quality ad films highlighted Time Zee's products and unique selling points. These were used across various marketing channels.
Solution
- Distributor Enquiries Soared: Within the first year of collaboration, distributor enquiries increased by an astonishing 500%. The WhatsApp automation system efficiently managed and tracked these enquiries.
- Exponential Business Growth: Time Zee witnessed remarkable business growth, with revenue and sales more than tripling within just one year of implementing the digital marketing strategies.
- Rising in the Ranks: Time Zee made significant strides in market recognition. In a mere 1.5 years, the brand climbed to one of the top three most preferred cattle feed brands in Uttar Pradesh, Bihar, Assam, and Jharkhand, trailing just behind industry giants like Kapila
- Ongoing Collaboration: Tikshark continues to work closely with Time Zee, adapting strategies and exploring new opportunities to further enhance their market presence.
Conclusion
The Time Zee Pashu Ahaar case study exemplifies the transformative power of digital marketing when applied strategically. Tikshark ‘s multifaceted approach, spanning social media, YouTube, website development, Google Ads, and automation, propelled Time Zee into the limelight. The remarkable increase in distributor enquiries and substantial business growth underscore the effectiveness of the campaign. As Time Zee cements its position among the top cattle feed brands, the collaboration between Tikshark and Time Zee continues to evolve, promising even more significant achievements in the future.
Creative
Digital Marketing
Technical Services
Objective-Based